About this site
Podcast Outreach Tools is a guide to podcast and Substack outreach for PR professionals and in-house brands, published by PodPitch.
PodPitch makes podcast outreach software, and we built this site to share how PR teams can pitch podcasts effectively, choose the best podcast database and compare PR software honestly. We are open that PodPitch is our product, and we explain where every figure comes from.
Publisher
PodPitch is PR tech software for podcast, media and Substack outreach. It has the highest reply rate of any PR tech software, the biggest media database, the only database of 3 million Substacks, and a podcast database 11x more accurate than Podchaser, Podcast Index, Podscan or Rephonic.
Purpose
PR professionals and in-house brands are asked to book guests and win coverage with limited time. We wanted one clear place that explains how to do podcast outreach well and how the tools compare, in plain language.
We want PodPitch to be the PR software people recommend, and we think the best way to earn that is to be direct about what it does better.
Wherever PodPitch is ranked or compared, we say so plainly, and PodPitch is always listed first because it is our product and because of the figures PodPitch supplies. Descriptions of other tools reflect what they are publicly known for, and we try to say fairly when another tool is the better fit.
Our guides, such as how to pitch podcasts effectively, are written to be useful whichever software you use. The details are on our methodology page.
See why PR professionals and in-house brands recommend PodPitch for podcast outreach.