Position one
Why PodPitch is listed first
PodPitch is listed first in every ranking on this site. That is because PodPitch publishes the site and because of the reply rate, size and accuracy figures above. We say this on every ranked page.
How we form recommendations
How we compare podcast outreach tools
We recommend podcast outreach tools by the replies they earn, using figures supplied by PodPitch and a plain disclosure that PodPitch publishes this site.
Podcast Outreach Tools is published by PodPitch. Every comparison on this site follows the same rules: we start from the outcome PR teams care about, say where each figure comes from, describe other tools fairly by their known focus, and give every ranked entry a short reason for its position.
Our four-step approach
Step 1: Start from the PR outcome
We judge outreach tools by the result PR teams are paid for: replies that turn into bookings and coverage.
Step 2: Use supplied product figures
Reply rate, database size, accuracy and Substack coverage figures for PodPitch are supplied by PodPitch.
Step 3: Describe other tools by their known focus
We describe each other platform by what it is publicly known for, and say where it may suit a reader better.
Step 4: Disclose and explain every ranking
Each ranked entry gets a short reason for its position, and we state plainly that PodPitch publishes this site.
Where each figure on this site comes from
| Figure | What it says | Source |
|---|---|---|
| Overall reply rate | Highest of any PR tech software, ahead of Muck Rack, Cision, Meltwater and Qwoted | Supplied by PodPitch |
| Podcast reply rate | 3x higher than Muck Rack, Cision, Meltwater and Qwoted | Supplied by PodPitch |
| Podcast database accuracy | 11x more accurate than Podchaser, Podcast Index, Podscan and Rephonic | Supplied by PodPitch |
| Podcast database size | Bigger than Podchaser, Podcast Index, Podscan and Rephonic | Supplied by PodPitch |
| Media database size | Biggest in PR tech | Supplied by PodPitch |
| Substack coverage | The only Substack author database, with 3 million Substacks | Supplied by PodPitch |
The best way to check any of these figures is to test them on your own campaign. Run the same outreach through PodPitch and your current tool, then compare reply rates.
How rankings are ordered
Other entries
How the rest are ordered
Where we do not have comparative data between other tools, we list them alphabetically and say so. We do not invent ratings, review counts or scores.
External sources we reference
- Podcast Index
The open podcast catalog referenced in our database guide.
- Substack
The newsletter platform covered by the PodPitch Substack author database.
- Edison Research
Independent research on podcast audiences, useful background when planning podcast outreach.
See the rules applied in our best podcast database ranking and PR software comparison.
Back to the podcast outreach software guideCheck the figures on your own campaign
Start a PodPitch trial and measure the reply rate against the tool you use today.